Definition. A unique selling point (USP), also known as a unique selling proposition, is a unique property of a product, service or branded item, which is associated with an advantage over the competition. To give you an idea of what a restaurant unique selling proposition looks like, here are 3 great examples from current and past members: This restaurant is … A strong and compelling USP resonates with the target audience by selling benefits and is an accurate representation of how an organization does business. A unique selling proposition defines what a business stands for in relation to its competitors. Selling - The proposition must be so strong that it can move the mass millions, that is pulled over new customers to your product. Unique Selling Proposition(USP), for its acronym in English, is what makes your business better than the competition. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. Definition. Walmart’s USP is … It identifies what makes your business the better choice, and why your target clients should choose you over the competition. Unique Selling Proposition(USP) Definition. A unique selling proposition (USP), or a unique selling position, is a statement that succinctly outlines how your business, product, or service is different from that of your competition. A unique selling point can be a product’s or service’s features, special technical characteristics, innovation, unique design etc. Unique selling proposition (USP) is a concept developed by advertising executive Rosser Reeves in his 1961 book entitled Reality in Advertising. The point of differentiation must involve benefits the consumer can identify with. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. Definition. I always suggest that before marching off and putting precious money into development, they should first do some competitive research and define their unique selling proposition (USP). Unique - The proposition must be one that the competition either cannot or does not offer. The most important part is that it is very clear to your customer. But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's something I can get behind!" A unique selling proposition is, quite literally, as unique as each business. It is a specific benefit that makes your business preferable to other businesses in your market. A USP can be short and simple. No doubt, these unique aspects are part of the success of these companies. Rosser Reeves was the author of the phrase unique selling proposition, or USP, which is a unique message about your business versus the competition. 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