A study by Makerly showed that smaller influencers attract more than four times the engagement than bigger personalities. Got any questions about the tips mentioned here, or other influencer marketing tips to share? Conclusion. […] How to find the right micro-influencers for your small business […], Instagram and twitter are the most profitable in finding influencers. Start with searching by the hashtags related to your niche to find … Your email address will not be published. For example, they can drive higher levels of engagement, and help you gain the trust of your target audience. Although this may seem a bit time-consuming, the payoff is well worth the effort. Here are some of the most useful ones: Besides these two tools, there are other platforms like Insightpool and HYPR, that can really help your influencer research. Unlike influencers with millions of followers, they’re incredible at creating high-quality content their followers are excited to engage with. This will show you posts that talk about your brand. App Development for Startups /a>. Look at the people who are already fans of what you do. If you have any questions or comments, definitely share them in the comments below. As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. Finding micro-influencers who are already fans of your brand makes it so much easier to establish working relationships. Search for Hashtags You need to build an engaged audience that follows your posts regularly in a dedicated manner. The study showed the true power of micro-influencers by finding that 92% of consumers felt micro-influencers were better at explaining how the product works or how it can be used. They’re rather MACRO-influencers. How to Find the Right Micro … Engagement is another important factor when determining whether or not a micro-influencer is right for you. It’s up to you to decide … While influencers in your niche are unlikely to have Klout scores that high you can compare people to see what makes a good Klout Score for your niche. The first post is from the brand itself. The first post is from the brand itself. Micro-influencers are social media personalities whose follower range is between 1,000 and 10,000 (some sources extend this range to 100,000 people). Yes, it requires some work, but, your effort will not be in vain. We also covered searching your followers for potential micro-influencers to partner with. If you’re a fairly new brand or business however, you may not have many fans just yet. For example, if you’re in the makeup industry, you could search using terms like “beauty,” “makeup,” “makeup tips,” etc. GoTechBros. Your email address will not be published. This is why I believe working with micro-influencers give the best result for SMBs. Turn to the Fans. Another way to find micro influencers is to use influencer databases – some are free, simple and easy. Consult 2-3 micro-influencers before finally hiring one. Micro influencers are people on social media having 1000 to 100,000 followers. So you’re interested in finding micro-influencers to help you with your influencer marketing campaign. . Required fields are marked *. For example, Scrunch … A Digital Marketing SEO Consultant from India, a professional blogger and an established digital marketer. Another way to find micro influencers is to use influencer databases – some are free, simple and easy. Chances are, you have micro-influencers that follow you. Search for Hashtags The only way to get such a large number of followers and create a highly-engaged audience is by ideating or sharing content that brings value to people. #1: Look for Micro-Influencers Who Already Love You. I have detailed the methods of finding micro-influencers in the following stages of a content marketing campaign. Instagram is the best place to search for influencers using hashtags. On Instagram, you’ll need to turn the search terms into hashtags. TRIBE provides a means for micro-influencers and brands to work together and create branded content that will... TweetDeck. You’ll also see her posts are typically related to beauty and makeup, which makes her relevant for the JAPONESQUE brand. Ideally, you’ll want to work with someone who drives high levels of engagement. As you can see in the screenshot below, the post has 445 likes, and more than 300 comments. Find Micro-Influencers DIY. Hey, Shubham Is Full-Time Blogger and SEO Geek, who loves to talk about SEO, WordPress and Blogging on his blog Let me know if you have anymore questions about how to run an a successful influencer campaign, as I am here to help. Influencer marketing has become one of the most effective ways to sell your products online or to share your content with your target audience. This means you’ll need to come up with search terms that are related to your industry or products. These online forums have the advantage of helping you find people who have already identified themselves as influencers. Obviously, micro-influencers can help market your product, and they can do so in multiple ways. You can then look through the users who have posted the photos and then try to find potential micro-influencers for your campaign. Define the Role of the Influencer for Your Brand’s Campaign. We hope the tips in this article will be useful in guiding you on how to find influencers for your business. While reach isn’t the most important factor to look for in a micro-influencer, it still has some importance. Micro influencers (influencers with smaller followings) can offer huge benefits for businesses, and help take your marketing campaigns to the next level. Influencer Marketing ROI: What Makes Up a Successful Campaign? You can conduct a similar search on Twitter and Facebook. A 2016 TapInfluence study found that influencer marketing has an ROI that is 11x higher than any other form of marketing, and for good reason. After deciding to incorporate micro-influencers into your social media strategy, the next step is to find and connect with the right influencers for your business. Neori theme, designed by litMotion Templates, If you own a small business, chances are you have some budget limitations. Those with Klout Scores of 63 or higher are considered to be in the top 5% of social media users. You also know several ways to find the right micro-influencers for your small business. He believes in helping others in every way possible. How to find micro-influencers. Shane Barker is a digital marketing consultant who specialises in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. On the other hand, another person might have only 12,000 followers but they get 5% engagement or 600 likes/comments on each post. on the results page. Use the Instagram app on your … The screenshot below shows that this user has 9,700 followers, which qualifies her as a micro-influencer. They can make a video about your product, write a review, tell their story and incorporate your product in it, or do a giveaway, among other things. Additionally, micro-influencers charge significantly less than macro-influencers. Upfluence. There are plenty of ways to partner with micro-influencers on Instagram as a part of your social media strategy, you just have to find them. There are several ways to … If you already have a large following on social media, look through your followers to find people who might already be micro-influencers. You can use influencer marketing platfor… Go Through Your Followers Once you’ve made a list of micro-influencers who are both relevant and engaging, you should select those with the largest reach. In fact, micro-influencer rates on Instagram can be as low as $93 per sponsored post. Here you can switch things up by searching for just your brand name (without the hashtag). The key lies in micro-influencers. Next, all you have to do is check out each of the top posts to see if any of them were posted by a micro-influencer. Let me know in the comments below. She also regularly posts about makeup, which makes her a relevant micro-influencer for First Aid Beauty, and other beauty and makeup brands. It is a common truth that influencer success depends on the posts he or she adds. There are all kinds of influencer marketing tools that you can use to find and connect with social influencers. It is thus important that you do not skip any steps in the search process! You just need to check out her profile, see how many followers she has, and see how frequently she posts about makeup and beauty. Rather than scouring social media hashtags and profiles for a perfect fit, there are several tools available to assist with your micro … There are, of course, numerous tools that can help you hack social media growth and get a lot of followers in a short amount of time. It’s no secret why – micro-influencers have the ideal mix of a substantial reach and a high relevance among their followers. To make your search easier, try looking at the usernames and bios to see if they might be worth checking out. Of followers the people who have a large following ( between 1,000-50,000 ) on social media in content and! 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